Available in English, Hindi, Tamil and Telugu
Brand promise of ‘Feel Alive’ infused in the thematic campaign
by Channel Ambassador, Kareena Kapoor Khan
Goes live on Monday, March 06, 2017 @ 8 p.m.
The much-awaited Sony BBC Earth has been launched in India. It will go live on March 6, 2017 at 20:00 hrs.
Sony BBC Earth is a premium factual entertainment channel brought to you by MSM Worldwide Factual Media – a joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide.
The JV partnership combines SPN’s extensive experience and expertise in operating and distributing televised entertainment both to audiences in India and across the globe,with BBC Worldwide’s extensive catalogue of programming and reputation for excellence in premium factual content.
Sony BBC Earth promises to make the viewers Feel Alive through its offering of mind blowing visuals, never-seen-before content, and positive insightful storytelling. The channel will bring award-winning, premium factual content from the BBCto over 500 million of SPN’s viewers across India, and will feature some of the world's foremost factual film-makers and extraordinary storytellers like Sir David Attenborough -The Godfather of Natural History and other well-known BBC Earth personalities like Bafta-winning English naturalist, writer and television presenter Steve Backshall, author, broadcaster and writer, Ben Fogle, Dr Michael Mosley - amedicaldoctor and award-winning science journalist as well as award-winning wildlife cameraman, presenter and film maker, Gordon Buchanan.
As a key differentiator in its category, the channel will have defined programming slots - Why, How & What on Earth @ 8:00PM forfun and insightful science,Wild Wild Earth @ 9:00PM for nature and wildlife, and Earth Explorers @ 10:00PM for adventure and human interest stories. Weekends will showcase distinctive stories with a special slot;Earth Specials. Key launch shows include The Hunt, Where The Wild Men Are with Ben Fogle, Trust Me I’m A Doctor, Snow Chickandtheiconic, greatly anticipated series,Planet Earth II amongst others.
Sony BBC Earth will be available in both SD and HD in English, Hindi, Tamil and Telugu.
The channel has created a unique brand film with its‘Feel Alive’ Ambassador Kareena Kapoor Khan, which beautifully brings alive the feeling of subliminal happiness that Kareena experiences while exploring the compelling content on Sony BBC Earth and expresses what it is to Feel Alive. The campaign will be launched on a massive scale across multiple mass media and social media platforms.
NP Singh,Chief Executive Officer, Sony Pictures Networks India
“Sony Pictures Networks is known to create compelling and differentiated brands across all genres that it operates in. Nurtured as a JV partnership, Sony BBC Earth, combines the strengths of both partners; including fascinating content, estimable brand equity and superior sales and distribution prowess.This gives Sony BBC Earth a distinct positioning and watchability. I am confident that this channel will be amajor player in its category.”
Paul Dempsey, President Global Markets, BBC Worldwide
“Our relationship with Sony has been a long one, built in the first instance on our production business, and one that has since grown across all key areas of BBC Worldwide’s operations. We partner with them to bring top programmes like Sherlock, Orphan Black and Top Gear on AXN to our fans in India, and now, this joint venture which is a pioneering model for us. By working with a respected local partner of the caliber of Sony Pictures Networks, we look forward to bringing BBC Earth’s world class content to a new audience who we know has a huge appetite for premium factual programming.”
Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India
“SPN’s philosophy is to create brands based on deep consumer understanding. We have worked extensively with viewers to sharpen our insights into what they want and have synergised this understanding with our compelling content and storytelling. Our brand positioning of ‘Feel Alive’ captures the emotion of subliminal happiness which viewers experience when they consume our content. This has been brought to life through a clutter-breaking film featuring our ‘Feel Alive’ ambassador, Kareena Kapoor Khan – whose persona embodies positivity, happiness and full of life demeanour that naturally blends with what our channel and its content stands for.”
Kareena Kapoor Khan, ‘Feel Alive’ Ambassador, Sony BBC Earth.
“Nature, wildlife and adventure are three things that have always fascinated me. I am also a huge fan of Sir David Attenborough. The brand message of ‘Feel Alive’ has a positive ring to it that resonates with my persona and beliefs. The brand film captures snippets of the content and the emotion of Feel Alive beautifully. I am sure that Sony BBC Earth will maketheviewers‘FeelAlive’ just the way I did when I watched some episodes of its fantastic shows. I know for a fact that I am going to be tuning in regularly to Sony BBC Earth.”
About Sony Pictures Networks India:
Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
As a leading television network in India, SPN comprises of 22 channels including Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA Hindi Movie channel for rural audiences SAB, a family comedy entertainment channel; PIX, the English movie channel; LePlex HD showing critically-acclaimed Hollywood films; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; SIX and SONY ESPN – the cluster of sports entertainment channels;SonyLIV - the Digital Entertainment VOD platform and SPN Productions, the networks’ Bollywood film production arm.
Sony Pictures Networks India is in its 22nd year in India.
Contact: SakshiTalwar, +91 9820601402; firstname.lastname@example.org
About BBC Worldwide
BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercializing and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.
In 2015/16 BBC Worldwide generated headline profits of £133.8m and headline sales of £1,029.4m and returned £222.2m to the BBC.