Viewers will be able to view the awards 48 hours before the television premiere through the brand’s beforeTV feature
: A great treat for all Indian movie lovers is in store this year, with dittoTV, India’s first OTT platform created by ZDCL (Zee Digital Convergence Limited, the digital arm of Zee Entertainment Enterprises Limited). dittoTV is all set to show this year’s Zee Cine Awards 48 hours before its television premiere, through its beforeTV feature. With this pioneering move, dittoTV viewers will be on top of things - knowing what their favourite stars were wearing, what they said, the heart-warming speeches, and most importantly, the winners and the electrifying performances. The awards show, which would be first aired on TV on Saturday, March 5, 2016, will be available for dittoTV viewers on 3rd and 4th of March 2016.
Archana Anand, Business Head, dittoTV elaborated,“ dittoTV was developed with an effort to empower viewers to consume their favourite content anytime they want and anywhere they want. With our beforeTV feature, we have been able to take this to the next level by telecasting content even before it hits the tube. We are excited to telecast this year’s Zee Cine Awards two days before its television premiere, and we hope our viewers are going to love it! We look forward to bring more content to our viewers with our beforeTV feature truly saying, ‘Pehle Aap’”
This year, the award function will be hosted by Shahid Kapoor and Karan Johar. The event will be in the presence of celebrities such as Salman Khan, Ranveer Singh, Sonakshi Sinha, Anil Kapoor, Arjun Kapoor, Parineeti Chopra, Kriti Sanon, Subhash Ghai, Sonam Kapoor, Shatrughan Sinha, Sushant Singh Rajput and Ankita Lokhande, Rohit Shetty, Vidyut Jamwal, Kajol, Riteish Deshmukh.
Apart from the Zee Cine Awards 2016, dittoTV subscribers can also view top rated shows such as Kumkum Bhagya on Zee TV, Dil Dosti Duniyadaari on Zee Marathi and Bhabiji Ghar Par Hai on &TV amongst others. To know more, follow us on Twitter #ZCA2016beforeTV.