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Protinex unveils the ‘Protein Calculator’ with Prithvi Shaw

In line with its mission ‘to educate Indians about the relevance of protein daily’, market leader Protinex, launched a Protein Calculator at an event in Mumbai today. Unveiled by sports prodigy and U-19 world cup winning Indian cricket captain, Prithvi Shaw, the calculator is an easy to use tool to calculate one’s daily protein intake and improve one’s diet to fulfil the need for protein.

As a part of the event, Mumbai based nutritionist Ruby Sound, educated the audience on the importance of right protein intake in one’s daily diet.

“Protein is a highly mis understood nutrient and consumers are unaware that pulses, fish or chicken alone do not meet the minimum daily protein requirement. Our body requires .75 to 1 gm of protein per kg of weight, and sometimes it is difficult to meet this requirement through our daily diet unless we are conscious of the food that we consume or support it with protein supplements.”, said Ruby Sound.

As per a recent IMRB survey, 73% of urban Indian population is protein deficient with Lucknow having the highest deficiency at 90%, Mumbai at 70% and Delhi at 60%. Kolkata had the least protein deficiency at 43%.

Commenting on the launch, Mr. Himanshu Bakshi, Director- Marketing, Danone India said, “93% of Indians are unaware of their ideal protein requirement and believe that they are getting enough protein in their diet. Hence, we developed a simple Protein Calculator to help Indians assess their protein intake. This tool allows the consumer to calculate their protein intake and take remedial actions in their diet or through protein supplements that offer the right quality and quantity of protein in a convenient format”.

The Protein Calculator states the total amount of protein intake considering each meal that a person consumes in a day. Along with this, it also informs the protein inadequacy so that the Indians can keep a track of their protein intake daily.

Dr. Nandan Joshi, Head – Nutrition Science & Medical Affairs, Danone India, said “In India, people have lot of myths regarding protein in their diet. The IMRB survey report revealed that 73% of Indians believe that green leafy vegetables are a good source of protein, 29% people think that their regular daily diet is enough for their daily protein needs, and 30% believe that 1 egg a day provides enough protein, which is not true. It is important for us to consume the right quantity and quality of protein every day at frequent intervals such as hydrolyzed or pre-digested protein for faster protein delivery. The protein requirement differs based on age, gender, weight and physical activity.”

After unveiling the Protein calculator, Prithvi Shaw, U 19 captain of India team said “This is a great tool for all of us especially in this fast-paced lifestyle where we lose control on our daily diet. Protein check has become so easy now. Protein is important for the right growth and maintaining active lifestyle. In fact, it’s not just important for sportsmen like me but for one and all across age groups Protinex has been part of our household since my childhood, even before I can remember. I would like to thank Protinex for giving me this unique opportunity to contribute to the protein education in India”.

 

About Protinex

Protinex is a trusted brand with a history of more than 50 years.  It is one of India’s most prescribed nutritional supplements that is scientifically formulated with the power of hydrolysed proteins that caters to the nutritional needs of adults and children. It comes in different flavours like elaichi, tasty chocolate, vanilla and original. There is a special variant for Diabetics and one for pregnant women by the name Mama Protinex. 

 

About Danone India

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. With products being present in over 130 markets, Danone generated sales of approximately €22 billion in 2016. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt. Danone's business embodies a holistic nutrition approach offering a full range of products for pregnant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Neocate, Farex, Protinex, Dexolac and Nusobee.

Feb 19, 2018
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